Sunday, 10 November 2013

York Aesthetica Short Film Festival

 
On Friday, I had the marvellous opportunity of going to the Aesthetica Short Film Festival (ASFF) in York, which is a celebration of independent film from across the world. They take a look at a multitude of genres, and I focussed on the presentations and masterclasses on music videos. I went to a masterclass held by representatives of Beggars Group, Craig and James, and listened to their advice on what makes a "good" music video. This obviously relates to my A2 project, so I made a lot of notes as the guys spoke of their experiences.

The main points that I picked out from the lecture are:                                     
  • Don't make the video too complicated, this will only confuse the audience and discourage them from watching the video
  • Make sure the music fits the visual
  • Don't include "too many kooks"
  • Make sure that the audience is in the band's world when they watch the music video, as, after all, a music video is used
  • Be as original as you can
  • Be true to what you believe makes a good video
  • Be passionate about your project
  • A good music video should be simple, as less is more effective
A quote that Craig said that really stood out to me was, "A good music video will always stand out. Most don't make impact, they just exist."

 
Craig also went into detail about how music videos are a marketing tool for artists, and that you have to create a good video to encourage audiences to visit the video again, or even just listen to more of the artist's work. He said that there is now an element of 'people power' with music videos, as fans now have an input in creating a band's success. Through the use of social media, and video sharing websites such as YouTube, fans can create parodies, lyric videos and band-oriented accounts where they can share a band's video, song or even images. As the Internet is a global phenomenon, the band will be broadcast to a worldwide audience, something that would never have been possible many years ago.

James, who was Craig's editing partner, gave us a few tips about editing a music video:
  • You have to be musical about things. You have to consider the beat and tempo of the song, and he said that it also helps if you play an instrument yourself as you will therefore have a rhythmic element about you (I play a couple of instruments myself, so I did a glorious fist-bump at this tip)
  • You have to review the changes you've made and decide if that tiny little correction you made has actually made the video better or worse. You can over analyse your video, and sometimes question yourself, but just be sure that you're happy with the final outcome
  • If you produce a rough cut of your video, try to make it as close to what you imagine your final piece would look like in order to allow others to see your vision
Overall, I found the trip to ASFF extremely useful. It was eye-opening for me, to actually listen to stories from people who have worked in the industry for years but started as a Media student just like myself. The trip also gave me a chance to have a moment of self-reflection, as I have been looking at my planning and have decided that I need to be a lot more in-depth about my decisions and visions in order to meet the standard of the industry, as I hope to be a part of the media industry one day and know that I cannot slack in my pre-production tasks.

Wednesday, 23 October 2013

More of dead Lou...

Regarding my test shots of Louise being "dead", my Media teacher has commented on my post about it and has given me a suggestion:

Chris Earl 21 October 2013 15:09
One of the things to try and do is to minimise her interaction with the environment. In particular, try to stay away from reflective surfaces (or shoot in such a way as we never see her reflection. I would also suggest grading the image in such a way as to make Louise's bits seem a little "washed out", to emphasise the mysterious nature of the character.

From reading this comment, I have decided that in my music video Louise will have minimal contact with the environment around her to, like Sir said, 'emphasise the mysterious nature of the character'. I will also be sure to stay away from reflective surfaces such as windows or puddles. I will also experiment with the colouring of the video to make it seem more low-key, and to make Louise look more washed out and ghost-like.

The things that I made Louise do in the test shots (such as putting money in a vending machine, or walking through a door) will not feature in my music video; I merely did these shots to test out whether the idea of Louise being invisible to the world around her would be effective. In my opinion, I believe it was extremely effective and will definitely have the supernatural element feature in my music video.

Monday, 14 October 2013

Test shots

As part of my final music video, I have decided to keep the idea of having a "supernatural" element and discussed with both my classmates and my teacher how I could incorporate this idea into my video. My classmate suggested that I take a look at Jake Bugg's video for his single "Seen In All", as in the end the protagonist realises that he is dead. I like this idea, as it would add an unexpected twist to my video and would also allow the audience to see why I have chosen to interpret the song in the way that I have. The strings in the beginning of "Requiem for Blue Jeans" are the reason that I have chosen to incorporate a supernatural element to my video as whenever I listen to them I cannot shake this eerie feeling, reminiscent of when you're watching a horror film and you get chills.

After talking in depth about how I am going to replicate the end scene of Jake Bugg's video (meaning how am I going to make my protagonist appear to be a ghost), I have decided to carry out test shots in order to make sure I have everything prepared before the day of shooting. I have scheduled to do these test shots next week with my actress, Louise. I asked my teacher for guidance on how to create the fading effect shown below:


He suggested that I shoot two different clips (or have the camera still rolling) and choose a backdrop which will not change or move. I will then have Louise stand in front of the camera for a few seconds, have her walk off and then record the empty space. I will then blend the clips together and I will hopefully achieve this fading effect. 

Friday, 11 October 2013

So, Louise is dead...

I have definitely decided to have my protagonist, Louise, dead in my music video. Sounds pleasant, I know. However, Louise will not be aware of the fact that she is deceased as she is going to look and seem like a normal, healthy person. I have thought about dressing her in white or maybe even black (two colours which have several connotations of death) and have decided against it. Instead, I am going to have her dressed in jeans and a jumper, something that I believe will not stand out significantly. The audience will also not realise that Louise is dead until towards the end of the video.

I have conducted some test shots this week of Louise bumping into people, talking to people, and even trying to use everyday machines without them realising she is there or if she exists. I have began to edit these clips together:



The video is almost done and will be posted onto my Vimeo account as soon as possible, and I will then test this video with an audience of all ages to see if this effect is worth using.

Thursday, 26 September 2013

Requiem For Blue Jeans

https://soundcloud.com/#bastilleuk/requiem-for-blue-jeans

The link above is the song I am using for my music video. From the beginning of this project I knew I wanted to use Bastille as my inspiration, as I love their music, image and ultimately their music videos. They're a refreshing group with an amazing ability to create three minute masterpieces. Their videos are fascinating and original, being unlike something I have ever seen. Their "alternative, electronica" sound is perfect for creating an eerie music video, and their cover of Lana Del Rey's "Blue Jeans" is a suitable fit for the type of music video I hope to create.

The song is part of a mixtape which the band released for free in 2012. I downloaded this mixtape the day it came out and have been obsessed with it ever since. I love how they changed the lyrics of the song to be from a male's perspective, which will be interesting for the music video I am creating as you don't see the male's side of the story. The lyrics are then considered to be the story made up in the protagonist's mind, as her story is also left ambiguous.

Wednesday, 25 September 2013

New Idea!

I have discussed with the members of my Media class, our teacher, my friends and members of my family the storyline for my music video. At the beginning of this course, I wanted to use Bastille's song "Things We Lost In The Fire", and have a stereotypical narrative of a young teenage couple breaking up. Over the six weeks holidays I emailed Bastille's management and tried to contact the band directly via their social networking sites, unfortunately gaining no response. I then began to search YouTube for a cover of the song but could not find one that would fit the video. As I could not get permission to use this song, I began to rethink my initial idea and song choice.

I have now decided to use Bastille's song "Requiem for Blue Jeans", a song they released on their free mixtape "Other People's Heartache". The song is a cover of Lana Del Rey's smash hit "Blue Jeans", using elements of other songs as well. It is a mash-up containing pieces of music from various genres. The song has a very "creepy" tone to it, making it perfect for my new idea.

The Idea

Keeping the topic of the "young relationship" from my previous storyline in mind, I am going to begin the video with the female protagonist (my friend Louise) looking over old photographs and other things linked to a relationship, such as cinema tickets and love letters. The audience begin to believe that Louise was in a relationship with the boy they see in the photos. Louise then leaves the room she is in and begins to go on a hunt for an answer, it seems. The audience then begin to question what she is doing, where she is going, and what she is going to find. Is she going to rekindle her love with the boy? Is she going to visit him?

Throughout the video Louise is going to look extremely sad, evidently heartbroken from the past. The audience then begin to sympathise for her. However, the locations which Louise visits on her journey are strange: a graveyard, the woods, empty country lanes. From this, the audience will then begin to think that the boy from the photographs previously seen has died, and that Louise is simply mourning his death.

Towards the end of the video, Louise visits a beach, and begins to walk across the sand/rocks/pier, looking out at the sea with tears running down her face. I will then interweave clips of Louise from the beginning, and then reveal that Louise is actually stalking the boy in the photographs. The audience doesn't know if Louise and the boy have been in a past relationship, or if she is stalking him. This is left to the audience's interpretation. Louise then spots the boy at the beach with another girl, seemingly being on a date or romantic stroll with his girlfriend.

The ending of the video, to me, is still on the drawing board. I have a few ideas floating around in my mind but need to discuss this matter further with my Media teacher and classmates to get their opinions.

Monday, 23 September 2013

Location Scouting

These are just a few locations I am considering for the setting of my music video:

- Graveyard at the top of Red Hills Lane in Durham

- A patch of rocks at South Shields beach

- Down by Durham River, opposite the Radisson

As I want my locations to look quite "eerie", I am going to have to film either when the sun is just setting, or early in the morning. I would also experiment with the settings of the video clips when I import everything into iMovie to help achieve this. I want my video to have a very "cold", "mysterious" tone about it, much like Bastille's videos for their songs Overjoyed and Bad Blood.

http://www.vevo.com/watch/bastille/bad-blood/GB1201200048#/watch/bastille/bad-blood/GB1201200048