Music video research

I'm currently in the process of filming people's responses and opinions towards some music videos that I have chosen, which are all under the musical category of "alternative-pop". This is the genre which I hope to experiment with, and to create an accurate idea of what to do and what not to do I must interact with my target audience and discover what they like and dislike about each video. Beforehand, I will analyse each music video personally, and will draw my final conclusions after filming my audience's reactions.