My personal opinion

Generally, I don't like music videos that are performance based. I'd much rather watch a narrative-driven video, as I believe they have more substance, can relate to the band's target audience and overall can help me remember bands and their songs. Most bands that I listen to have music videos that break the stereotypical norms of what a music video should include. For example, popular acts such as Rihanna have videos where they stand in provocative (minimal) clothing and lip-sync to the camera, whereas one of my favourite bands Two Door Cinema Club may have occassions where they lip-sync to the camera, but there is a whole other scenario happening around them - the focus is not always on the band.

Two Door Cinema Club's music video for their single "Something Good Can Work" is shot in a very interesting way, as the camera angles vary and the choice of location changes. Also, most of the editing is done to the beat of the song. The band perform for certain parts of the video, however the entire piece is not performance based - this is something I love about it.

http://www.vevo.com/watch/two-door-cinema-club/something-good-can-work/FR7A51000002#/watch/two-door-cinema-club/something-good-can-work/FR7A51000002

This is one of the first videos the band ever created to promote their music, which is made obvious by the low quality of the actual footage when compared to the high quality videos produced by the band today.

For my music video, I will be using my Canon camera, meaning the quality should be extremely high and I can experiment using the lens settings for focus shots. I also hope to buy accessories for my camera, to ensure that the filming process of my video is as realistic as possible. I will also have someone filming the "behind the scenes" footage, and will conduct several interviews with those involved with the making of my project.